Data we collect from you

Your personal data, or personal information, means any information about you that may be used to identify you. It includes information that you provide to us, that we collect or that we are provided with by third parties and that identifies you, or from which you are identifiable, whether directly or indirectly. It does not include data where the identity has been removed so that it can no longer be associated with you (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have categorised as follows:

• Identity Data
  includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender, nationality, passport number and country of residence.
• Contact Data
  includes billing address, delivery address, email address and telephone numbers.
• Financial Data
  includes bank account and payment card details.
• Transaction Data
  includes details about payments to and from you and other details of products and services you have purchased from us.
• Profile Data
  includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. For our hotels and properties and family club, this could include the age and special requirements of children, where we need this information to provide services to you.
• Usage Data
  includes information about how you use our website, products and services.
• Marketing Data
  includes your preferences in receiving marketing from us and our third parties and your communication preferences.

How do we use your personal data?

suddenpeak.com uses the personal data for relevant purposes where we have a lawful basis to use your personal data without consent, this privacy statement and cookies policy fulfils our duty to process personal data fairly and lawfully and in a manner that you would expect given the nature of our relationship with you, by giving you appropriate notice and explanation of the way in which your personal data will be used.

For further information contact: privacy@suddenpeak.com

Marketing and your choices

We will, if you have given us your consent and in line with your choices, provide you with information by post, telephone, email, app notifications, which may be of interest to you in respect of suddenpeak.com. Where you have consented to receiving our direct marketing online this means that you could be presented with our advertisements while using suddenpeak.com or suddenpeak.com Websites. We may also personalize the content that you see using analytical or profiling tools. We will only provide you with marketing communications if you would like us to. You will have the opportunity to clearly set out whether you wish to receive marketing messages from us by unsubscribing.

How we share and disclose your personal data

We only share your data in the SuddenPeak group, we do not give any data to any third-party except the describes analytics data processing and your email is used by MailChimp our newsletter delivery service.

Where we store your personal data

We share the personal data that we collect from you within the SuddenPeak Group. As we don't host our own infrastructure we rely on cloud service provider. This will involve transferring, processing and storing your data outside of the country in which you are located depending on the circumstances, but we try to keep as much as possible located in Switzerland.

How we store and secure your personal data

We are committed to taking appropriate measures designed to keep your personal data secure. Our technical and organizational procedures are designed to protect your personal data from accidental, unlawful or unauthorized loss, access, disclosure, use, alteration, or destruction. While we make efforts to protect our information systems, no website, mobile application, computer system, or transmission of information over the Internet or any other public network can be guaranteed to be 100% secure. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorized access or inadvertent disclosure.

The personal data that we hold about you will be stored either on our physical or cloud servers or using third party data storage providers in the countries where the relevant data controller operates or if elsewhere, in compliance with applicable data protection laws.

Retention of personal data

Your personal data will only be retained for as long as it is necessary to fulfil the purposes for which it was collected as outlined in this privacy statement and cookies policy and for the purpose of satisfying our business (accounting and reporting) or legal requirements, but also to properly resolve disputes or to troubleshoot problems.